The global licensing of foreign TV shows and Film represents such a large portion of all content produced in the U.S. year over year, with original foreign creative properties from Europe, the U.K., Asia, and Latin America leading the way.
From licensing, to co-productions and financing, international partnerships have become a major factor in the development, production and distribution of both original content and foreign remakes in the U.S. and in overseas markets. It has become necessary for media and entertainment companies to understand international pre-sales, distribution, and to have a global strategy.
Media convergence, global markets, foreign pre-sales, on-line gaming, and digital distribution to name a few are the new normal and change-agents to a shifting media development landscape.
When evaluating content for development, from both a business model and content perspective, GCG advises on developing a checklist (they can vary based on the content, but here is a start of how GCG works).
- International – VOD and SVOD
- Streaming video/Online – Netflix, HULU PLUS, Amazon, iTunes
- FACEBOOK / Social Media Distribution
- Electronic Sell Through (EST)
- Mobile – Tablet’s, Smart Phones, etc…
- Gaming – Social Game, MMOG, etc…
In development, GCG has a unique understanding of the development process from a creative and international standpoint, with the strength of the I.P. and content driving such strategy.
Content “Enticers”, using Social Media as a “Catalyst” for interaction, change, & development of a trend around your content, creating a “Trigger” between the audience and content, these terms are the new norm and must be understood when developing content strategy.
GCG understands and is an expert in multi-screen content development.